俗话讲，"广告吸引消费者，终端包装打动消费者"。产品包装是消费者接触家居涂料品牌较直接的窗口，好的包装能让消费者在其一次亲密接触时眼前一亮，迅速建立好感，并较终影响到购买决策。由此可见，奥天策划认为家居涂料包装是品牌宣传推广较直接、较有效，也是较省钱的方法与途径。
　　
　　
1、特殊产品特殊包装，彰显特殊地位
　　　
2、相同产品不同包装，实现渠道不同定价
　　

3、老产品更新包装，提升形象与档次

　　为了在变化的市场中维持不断创新与新鲜的形象，改进包装，成为了不得已的替代方法。通过推出新包装，可以体现产品的更新和升级，更重要的，可以借此契机，提升产品形象档次与价格，从而实现利润与形象的双重升级。

How to apply paint packaging design in promotion?

As the saying goes, "Advertising attracts consumers, and terminal packaging moves consumers." Product packaging is a more direct window for consumers to contact home paint brands. Good packaging allows consumers to shine in front of their intimate contact, quickly establish a good impression, and ultimately affect purchase decisions. It can be seen that Autian Planning believes that home paint packaging is a more direct and effective brand promotion method and a more cost-effective way.

1. Special products and special packaging, highlighting their special status

2. Different packages for the same product to achieve different channel pricing

3. Update the packaging of old products to enhance the image and grade

In order to maintain an image of continuous innovation and freshness in a changing market, improving packaging has become a last resort. The introduction of new packaging can reflect product updates and upgrades, and more importantly, can take advantage of this opportunity to enhance the product image grade and price, thereby achieving a dual upgrade of profits and image.